Mike Veeck

Executive Advisor to the Chairman

It is a name synonymous with fun at the ballpark. Veeck continues to blaze new trails every baseball season. After all, who else would hire a dog or pig to deliver baseballs to the umpire, a Roman Catholic nun to give massages, mimes to perform instant replays or lock fans out of the stadium to set an all-time attendance record for fewest people at a game.

The Veeck family started in baseball nearly a century ago when Veeck’s grandfather was president of the Chicago Cubs. Veeck’s father, Bill, was a Hall of Fame owner with the St. Louis Browns, Cleveland Indians, Chicago White Sox and the then-minor league Milwaukee Brewers. Famous for so many occurrences at the ballpark, Bill Veeck will always be remembered for signing Larry Doby, the first black man to play in the American League and for sending 3 foot, 6 inch Eddie Gaedel to the plate for the Browns in a 1951 game against Detroit. It is with the belief that anything is possible and no idea too silly that Veeck operates his ballclubs.

Veeck is the part owner of five baseball teams including the Charleston RiverDogs, and is a consultant for one other. He has served to put fun back into baseball while proving his ideas are not specific to sport. An advertising professional, coveted public speaker, founder of the Veeck Promotional Seminar, and all around idea man, Veeck has recently released his first book, entitled “Fun is Good,” describing how this simple philosophy leads to success in any business.

Veeck has spoken and entertained groups at companies such as 3M, the NBA, General Mills, and NASCAR.

Veeck and his wife Libby, reside in Mt Pleasant, S.C. He is the father of two children, William “Night Train” and Rebecca.